01 — the challenge
High production velocity, multiple aspect ratios and parallel team execution required patriotic elements to remain structured rather than overwhelm product and offer hierarchy.
Great Republic Day Sale 26- IN PM Style Guide
One celebration, many surfaces.
2026 · Campaign systems · Digital design · Brand systems
A Republic Day performance marketing guide balancing national colour cues, deal visibility and product clarity.
02 — my role
Performance Marketing Designer — end-to-end visual style guide for off-site performance marketing.
03 — process
- 01
Established a recognisable Republic Day visual language.
- 02
Separated product-led (ASIN) deal creatives from lifestyle-led storytelling.
- 03
Defined layout, spacing and hierarchy for vertical, square and horizontal formats.
- 04
Documented the visual framework for consistent execution across teams and partners.
from the project
04 — touchpoints
digital
- Paid social
- Display
- Search demand gen
- App install campaigns
spatial
05 — outcomes
- 01Published deliverable: a Republic Day-specific performance marketing style guide.
- 02A documented framework for culturally relevant, multi-format creative execution.
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