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work / experience

Ideas people move through.

Campaign worlds and service experiences where one idea travels across moments, surfaces and touchpoints.

13 projects

Great Republic Day Sale 26- IN PM Style Guide — cover01

Great Republic Day Sale 26- IN PM Style Guide

One celebration, many surfaces.

Identity / Experience

Great Freedom Festival 25 Phase 2B – PM Styleguide — cover02

Great Freedom Festival 25 Phase 2B – PM Styleguide

Keeping a story fresh mid-sentence.

Experience / Identity

Great Freedom Festival 25 Phase 2 – PM Styleguide — cover03

Great Freedom Festival 25 Phase 2 – PM Styleguide

A second chapter that still feels familiar.

Experience / Identity

Great Indian Festival 1 (25) – PM Styleguide — cover04

Great Indian Festival 1 (25) – PM Styleguide

Festive energy, organised.

Experience / Identity

Great Freedom Festival 25 – PM Styleguide — cover05

Great Freedom Festival 25 – PM Styleguide

Turning a national moment into a visual world.

Experience / Identity

Prime Day 2025 – Performance Marketing Style Guide — cover06

Prime Day 2025 – Performance Marketing Style Guide

A shared visual language for Prime Day.

Identity / Experience

Health Care — cover07

Health Care

Connecting appointments and medical records.

UI/UX / Experience

UI/UX-APP — cover08

UI/UX-APP

MYND & BLOOM — fragrance, gifting and self-care.

UI/UX / Experience

Merry Christmas — cover09

Merry Christmas

One season, sketched, photographed and designed.

Experience

Iconography — Gibbon — cover10

Iconography — Gibbon

From sketch to symbol.

Identity / Experience

Visual Narratives — Story Book — cover11

Visual Narratives — Story Book

Stories told by hand.

Experience

Seeing the Unseen — Font Creation — cover12

Seeing the Unseen — Font Creation

An alphabet hiding in plain sight.

Identity / Experience

Photography — cover13

Photography

Looking closely, on purpose.

Experience

experience behind the work

Amazon

Visual Designer — Performance Marketing

25 Mar 2025 — Present · Bangalore, Karnataka, India

  • Developed end-to-end campaign visuals for Prime Day, Summer Sales and Great Freedom Festival, following brand guidelines.
  • Created and maintained campaign style guides across digital and social platforms.
  • Designed modular templates for faster, scalable creative production.
  • Collaborated with marketing teams, product managers and copywriters on A/B-tested creatives.
  • Produced social-first visuals aligned with brand tone, audience behaviour and platform best practices.

BLANKBORD DESIGN + LAB

Junior Graphic Designer — Intern

Dec 2022 — Jan 2023 · Remote, Delhi, India

  • Produced print and digital assets, including flyers, brochures and banner advertisements.
  • Collaborated with cross-functional teams while managing multiple design tasks and deadlines.
  • Used AutoCAD and SketchUp for 2D layouts and 3D visualisations.

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