01 — the challenge
Reduce an animal into a clear, recognisable icon.
From sketch to symbol.
2024 · Creative exploration · Brand systems
An icon study of the gibbon, taken from sketches to a simplified digital mark and pattern.

01 — the challenge
Reduce an animal into a clear, recognisable icon.
02 — my role
Designer — research, sketching and icon design (personal Behance project).
03 — process
Researched the gibbon.
Explored many hand sketches.
Simplified the forms step by step.
Finished digital icon versions and a repeat pattern.
from the project
04 — touchpoints
05 — outcomes
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