01 — the challenge
Create a new logo for a cosmetics brand that feels authentic and simple, and appeals to women who want to look good day to day without looking overdone.
Nude Cosmetics — Brand Identity
Beauty without overdoing it.
2023 · Brand systems
A logo and brand style guidelines for a cosmetics brand built around authenticity, simplicity, inclusivity and clarity.
02 — my role
Brand identity designer — logo, brand style guidelines and applications (published as a personal Behance project).
03 — process
- 01
Defined the brand qualities: authenticity, simplicity, inclusivity and clarity.
- 02
Designed the NUDE wordmark with a stacked letter structure.
- 03
Built brand style guidelines covering the logo, colour and typography.
- 04
Applied the identity to stationery, business cards and embossed mockups.
from the project
04 — touchpoints
digital
- Website and social media direction in the guidelines
spatial
- Business cards and stationery
- Embossed print mockups
05 — outcomes
- 01A complete logo system and brand style guideline.
- 02An identity designed to carry across packaging, website and social media.
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