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Identity

Seeing the Unseen — Font Creation

An alphabet hiding in plain sight.

2024 · Creative exploration

A typeface built from letterforms found in everyday surroundings, inspired by the plastic chair.

Seeing the Unseen — Font Creation — key visual

01 — the challenge

Find the English alphabet hidden in the surroundings and turn it into a typeface that carries an object's character.

02 — my role

Type designer (personal Behance project).

03 — process

  1. 01

    Photographed letterforms found in the environment.

  2. 02

    Chose the plastic chair and listed its attributes, such as flexibility and lightness.

  3. 03

    Drew hand explorations of each letter.

  4. 04

    Finished the typeface digitally.

from the project

Seeing the Unseen — Font Creation — visual 2Seeing the Unseen — Font Creation — visual 3Seeing the Unseen — Font Creation — visual 4Seeing the Unseen — Font Creation — visual 5Seeing the Unseen — Font Creation — visual 6

04 — touchpoints

digital

  • Digital typeface

spatial

  • Letterforms found in the built environment

05 — outcomes

  • 01A complete display alphabet, 'All About Plastic'.
Full project on Behance

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Photography