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Madhushree.
UI/UX
UI/UXExperience

UI/UX-APP

MYND & BLOOM — fragrance, gifting and self-care.

2024 · Digital design · Brand systems

MYND & BLOOM — a fragrance gifting and self-care app connecting customisable physical products with a digital experience.

UI/UX-APP — key visual

01 — the challenge

Traditional gifting can lack personalisation. The project proposes curated, customisable fragrances and a user-friendly app to simplify choosing a thoughtful, well-being-aligned gift.

02 — my role

The presentation lists user experience research, exploring trends and designing the app interface. Madhushree’s stated responsibility was to create the user interface.

03 — process

  1. 01

    Framed goals around gifting, well-being, customisation and brand recognition.

  2. 02

    Created personas around self-care, work-life balance and stress.

  3. 03

    Mapped user flows and journeys.

  4. 04

    Developed the MYND & BLOOM app interface as part of the fragrance gift solution.

from the project

UI/UX-APP — visual 2UI/UX-APP — visual 3UI/UX-APP — visual 4UI/UX-APP — visual 5UI/UX-APP — visual 6

04 — touchpoints

digital

  • Fragrance gifting app
  • Customisation experience
  • User flows and interface design

spatial

  • Customisable fragrance products (proposed concept)

05 — outcomes

  • 01Published output: the MYND & BLOOM UI/UX app presentation, Part 03.
  • 02A proposed connection between customisable fragrance products and digital gifting.
Full project on Behance

next up

Merry Christmas