01 — the challenge
Daily, weekly and monthly updates were individually written as long emails. Managers and senior stakeholders needed a consistent, scannable structure that made key metrics easy to find.
Amazon Performance Marketing Newsletter System
Building a visual system that survives scale.
2026 · Campaign systems · Digital design · Brand systems
A shared Figma newsletter system for launch announcements, project updates and monthly performance updates.
02 — my role
Performance Marketing Designer, focused on information hierarchy, readability and system design.
03 — process
- 01
Explored predictable reading patterns and separation of metrics from descriptive text.
- 02
Prototyped launch announcement, project update and monthly update templates in Figma.
- 03
Used sectioned layouts, numerical emphasis, brand-aligned type and colours, and auto layout for variable content.
- 04
Hosted the templates in a shared Figma file; managers edited content and exported updates as images for email.
from the project
04 — touchpoints
digital
- Shared Figma templates
- Launch announcements
- Project and monthly updates
- Email delivery
spatial
05 — outcomes
- 01The published case study reports improved readability and clarity.
- 02Consistent update structure and less time spent on formatting.
- 03A key learning: bring the solution closer to existing working habits.
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