01 — the challenge
A high-velocity sales event required rapid adaptations across formats without inconsistent category visuals, unclear hierarchy or repeated rework.
Great Freedom Festival 25 – PM Styleguide
Turning a national moment into a visual world.
2025 · Campaign systems · Digital design · Brand systems
A flexible Great Freedom Festival visual system covering product-led and lifestyle-led performance creative.
02 — my role
Performance Marketing Designer — end-to-end visual style guide for off-site performance marketing.
03 — process
- 01
Maintained a consistent campaign identity.
- 02
Aligned formats to product-led (ASIN) and lifestyle-led use cases.
- 03
Defined clear horizontal and vertical execution rules.
- 04
Prepared reusable guidance for teams and external partners.
from the project
04 — touchpoints
digital
- Paid social
- Display
- App install campaigns
- Rapid-turnaround deal creatives
spatial
05 — outcomes
- 01Published deliverable: an end-to-end Great Freedom Festival style guide.
- 02Documented alignment between product type, layout and placement strategy.
next up
