01 — the challenge
High-volume creative was adapted by multiple designers, vendors and teams. A reusable system was needed to prevent brand dilution and unclear hierarchy during rapid turnaround.
Prime Day 2025 – Performance Marketing Style Guide
A shared visual language for Prime Day.
2025 · Campaign systems · Digital design · Brand systems
A channel-agnostic Prime Day style guide for recognisable, consistent performance marketing at scale.
02 — my role
Performance Marketing Designer — end-to-end visual style guide for off-site performance marketing.
03 — process
- 01
Focused on instant Prime Day recognition and Amazon brand integrity.
- 02
Defined reusable visual guidance for performance-driven platforms.
- 03
Organised layout examples for multi-format execution.
- 04
Created a shared guide intended to enable speed without sacrificing brand clarity.
from the project
04 — touchpoints
digital
- Paid social
- Display
- App install campaigns
- Rapid-turnaround creatives
spatial
05 — outcomes
- 01Published deliverable: an end-to-end Prime Day performance marketing style guide.
- 02A reusable visual reference for multi-team campaign execution.
next up
