01 — the challenge
The Diwali campaign needed to balance festive warmth, deal urgency and product clarity across frequent format adaptations and simultaneous team execution.
Great Freedom Festival 25 Phase 2 – PM Styleguide
A second chapter that still feels familiar.
2025 · Campaign systems · Digital design · Brand systems
The Behance title is retained exactly; the project narrative describes Great Indian Festival — Diwali Special.
02 — my role
Performance Marketing Designer — end-to-end visual style guide for off-site performance marketing.
03 — process
- 01
Preserved the Great Indian Festival — Diwali Special identity.
- 02
Differentiated product-led deals from festive lifestyle narratives.
- 03
Defined layout, hierarchy and spacing across aspect ratios.
- 04
Documented a reusable guide balancing festive expression with offer visibility.
from the project
04 — touchpoints
digital
- Off-site performance creative
- Vertical, square and horizontal layouts
- Product-led and lifestyle-led formats
spatial
05 — outcomes
- 01Published deliverable: an end-to-end Diwali Special visual style guide.
- 02Structured visual guidance for festive, multi-format campaign production.
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