01 — the challenge
High-velocity production across established and emerging channels required clear product-led versus lifestyle-led usage and consistent hierarchy across aspect ratios.
Great Indian Festival 1 (25) – PM Styleguide
Festive energy, organised.
2025 · Campaign systems · Digital design · Brand systems
A Phase 1 style guide for early campaign momentum across categories, formats and customer intent stages.
02 — my role
Performance Marketing Designer — end-to-end visual style guide for off-site performance marketing.
03 — process
- 01
Framed the guide as a single source of truth for Phase 1.
- 02
Aligned product-led and lifestyle-led formats with placement needs.
- 03
Defined horizontal and vertical execution rules.
- 04
Consolidated the system for designers, vendors and stakeholders.
from the project
04 — touchpoints
digital
- Paid social
- Search
- Display
- Outbound placements
spatial
05 — outcomes
- 01Published deliverable: the Great Indian Festival Phase 1 visual style guide.
- 02Shared guidance for multi-channel, multi-format execution.
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