01 — the challenge
Peak Diwali conversion days brought denser information and faster production. The system needed to prioritise value, product and festive elements without exposing sensitive offer mechanics.
Great Freedom Festival 25 Phase 2B – PM Styleguide
Keeping a story fresh mid-sentence.
2025 · Campaign systems · Digital design · Brand systems
Published under the Great Freedom Festival title; the project narrative documents Great Indian Festival — Diwali Special (2B), with stronger value hierarchy.
02 — my role
Performance Marketing Designer — end-to-end off-site performance marketing visual style guide.
03 — process
- 01
Evolved the existing Diwali visual system toward clearer information priority.
- 02
Differentiated primary value cues, products and festive elements through structure.
- 03
Defined spacing and hierarchy for horizontal, square and vertical executions.
- 04
Prepared reusable guidance for internal teams and external partners.
from the project
04 — touchpoints
digital
- Paid social
- Display
- App install campaigns
- Rapid-turnaround deal creatives
spatial
05 — outcomes
- 01Published deliverable: a hierarchy-driven Diwali-specific Phase 2B guide.
- 02A documented framework retaining festive identity while supporting value-led creative.
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