01 — the challenge
Give a fragrance and aromatherapy brand an identity that expresses purity, elegance, luxury and mindfulness.
Mynd & Bloom — Brand Identity
Fragrance, drawn as a mark.
2024 · Brand systems
Logo design and brand style guidelines for Mynd & Bloom, a fragrance and self-care brand.
02 — my role
Brand identity designer — logo, brand values, colour and typography guidelines (personal Behance project).
03 — process
- 01
Mapped brand values and keywords: purity, fragrance, elegance, luxury, aromatherapy, mindfulness.
- 02
Designed a floral line mark.
- 03
Set the colour palette and typography (Felix Titling and Helvetica Light).
- 04
Applied the identity to tote bags and stationery.
from the project
04 — touchpoints
digital
- Brand guideline presentation
spatial
- Tote bags
- Stationery and print
05 — outcomes
- 01A logo and full brand style guideline.
- 02The base for the Mynd & Bloom packaging and app projects.
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